Why We Don't Fill Our Drinks With Vitamins

If you’ve been browsing the wellness aisle, you might have noticed a common trend: vitamin overload. From drinks pumped with vitamin B to "supercharged" snacks laced with every letter of the alphabet, there’s no shortage of food and drink marketed as "essential nutrition." But FLCK takes a different approach.

1. Food First, Always

Vitamins are essential, no doubt about it. But at FLCK, we believe the best source for these nutrients is your actual food—fruits, vegetables, nuts, seeds, and all the good stuff that makes your body feel like a powerhouse. If your diet consists mainly of foods that are stripped of natural vitamins, you might need to rethink your grocery list, not reach for another fortified energy drink.

We don’t want to create an illusion that all your nutrition needs can be solved by a bottle. Instead, we want to remind you that balanced eating and whole foods are key to actually feeling good—not just a temporary high from a flashy, vitamin-loaded beverage.

2. Vitamins Are Everywhere—Sometimes Too Much

Let’s get real: there’s no shortage of drinks, bars, and supplements out there touting extra vitamins, especially B vitamins. The truth is, they're cheap, easy to add, and have a wellness halo that makes products fly off the shelves. But we’re not here to do what everyone else is doing. We’re here to offer something different—functional ingredients that aren't in every energy drink, soda, and snack on the market.

We don't need to pack our drinks with synthetic vitamins just to keep up with the crowd. Instead, we’re focused on targeted ingredients—think adaptogens, rare plant extracts, and functional herbs that have a unique impact on your mood, mind, or performance.

3. More Isn’t Always Better

Here’s the kicker: some vitamins can actually be harmful in large doses. Fat-soluble vitamins like A, D, E, and K can build up in your body, and taking too much over time can lead to toxicity. Even something as seemingly harmless as vitamin C can cause problems when taken in excessive amounts (ever heard of stomach cramps and diarrhea? Yeah, not fun).

We believe that if you’re someone who wants high doses of vitamins, you should be supplementing intentionally—not relying on a drink to do the job. Vitamins are critical, but they’re also personal, and everyone needs different levels depending on their diet, lifestyle, and individual body chemistry. We’re not in the business of guessing what your body needs in bulk.