If you’ve been browsing the wellness aisle, you might have noticed a common trend: vitamin overload. From drinks pumped with vitamin B to "supercharged" snacks laced with every letter of the alphabet, there’s no shortage of food and drink marketed as "essential nutrition." But FLCK takes a different approach.

1. Food First, Always

Vitamins are essential, no doubt about it. But at FLCK, we believe the best source for these nutrients is your actual food—fruits, vegetables, nuts, seeds, and all the good stuff that makes your body feel like a powerhouse. If your diet consists mainly of foods that are stripped of natural vitamins, you might need to rethink your grocery list, not reach for another fortified energy drink.

We don’t want to create an illusion that all your nutrition needs can be solved by a bottle. Instead, we want to remind you that balanced eating and whole foods are key to actually feeling good—not just a temporary high from a flashy, vitamin-loaded beverage.

2. Vitamins Are Everywhere—Sometimes Too Much

Let’s get real: there’s no shortage of drinks, bars, and supplements out there touting extra vitamins, especially B vitamins. The truth is, they're cheap, easy to add, and have a wellness halo that makes products fly off the shelves. But we’re not here to do what everyone else is doing. We’re here to offer something different—functional ingredients that aren't in every energy drink, soda, and snack on the market.

We don't need to pack our drinks with synthetic vitamins just to keep up with the crowd. Instead, we’re focused on targeted ingredients—think adaptogens, rare plant extracts, and functional herbs that have a unique impact on your mood, mind, or performance.

3. More Isn’t Always Better

Here’s the kicker: some vitamins can actually be harmful in large doses. Fat-soluble vitamins like A, D, E, and K can build up in your body, and taking too much over time can lead to toxicity. Even something as seemingly harmless as vitamin C can cause problems when taken in excessive amounts (ever heard of stomach cramps and diarrhea? Yeah, not fun).

We believe that if you’re someone who wants high doses of vitamins, you should be supplementing intentionally—not relying on a drink to do the job. Vitamins are critical, but they’re also personal, and everyone needs different levels depending on their diet, lifestyle, and individual body chemistry. We’re not in the business of guessing what your body needs in bulk.

At FLCK, we don’t settle for "good enough." Total Focus has always been about keeping you sharp, clear, and, well, focused. But after months of testing, tweaking, and rethinking the balance of ingredients, we decided it was time for an upgrade. The result? A reimagined version of Total Focus that’s more refined, more intentional, and still delivers the cognitive clarity you need—without compromising on taste or function.

First off, we’ve exiled Ashwagandha from the mix. Why? Well, FSANZ decided it’s a "novel food," which means we can’t legally put it in a drink. They don’t want you casually sipping ancient roots without drowning in paperwork. And let’s be honest—Ashwagandha can upset your stomach in higher doses, and it tastes like dirt. So, we let it go.

With that, we rebalanced the formula. Wattleseed? Gone. Its earthy nuttiness wasn’t needed anymore. We peeled back the coffee and cinnamon and let the mandarin—peel and all—take the lead. A sharper, more complex citrus edge cuts through, with herbal undertones giving depth. Everything settles into a careful balance: vanilla adds smoothness, while the warmth of cinnamon and coffee stays in the background, just enough to give the drink some weight.

We also carefully increased the dose of N-Acetyl L-Tyrosine (NALT) to better buffer the caffeine. NALT, as a dopamine precursor, smooths out the stimulant's edge, keeping your focus sharp without the jittery spikes.

And about the formula? We’re not worried about copycats. We’ve tested countless versions, tweaking it until it felt right. Plus, good luck figuring out how to fully integrate oat extract, sage extract, and phosphatidylserine into a carbonated drink without turning it into a disaster. That’s our edge.

This isn’t just an update—it’s more refined, more intentional. We didn’t make it louder—we made it better. We’re proud of it, and we think you’ll feel the difference.

So, whether you’re heading into a marathon of meetings or crushing your personal best at the gym, Total Focus is here to keep you dialled in, clear-headed, and ready to take on whatever comes your way.

For the Ashwagandha lovers out there, we’ll keep an eye on the latest from FSANZ, and if we get an opportunity to use it again in the future, we will.

The gut-brain axis. It’s your body’s busiest communication network, where gut instincts meet brain signals. Science confirms the gut and brain are constantly talking, trading stress signals and mood updates.

Supporting this connection means taking care of both ends. Here’s how our ingredients help keep the gut-brain axis running smoothly:

1. Phosphatidylserine: Reduces stress by managing cortisol. Less stress means a happier gut and sharper focus.
2. Sage Extract: Enhances memory and focus, while its anti-inflammatory properties benefit gut and brain health.
3. Green Oat Extract: Boosts attention and memory while promoting a balanced gut microbiome.
4. N-Acetyl L-Tyrosine: Keeps dopamine and norepinephrine steady under stress, aiding mood and gut-brain communication.
5. Coenzyme Q10: Fights oxidative stress, enhancing energy and reducing inflammation.
6. Caffeine: Increases alertness. We balance it to avoid gut irritation, focusing on its brain-boosting benefits.
7. Ascorbic Acid (Vitamin C): An antioxidant that strengthens the gut lining and supports brain health.
8. Gellan & Xanthan Gum: These stabilizers may offer minor prebiotic benefits, keeping everything steady.

What Else Matters for Gut-Brain Health?

• Whole Foods: Fiber from grains and veggies supports gut flora and brain function.
• Fermented Foods: Yogurt and kimchi diversify your microbiome.
• Healthy Fats: Omega-3s reduce inflammation and boost brain health.
• Hydration: Dehydration impacts mood and focus.

When your gut’s happy, your brain follows.

Juice cleanses. Infrared saunas. Alkaline diets. In wellness culture, “detox” is the magic word—a promise of purity, a shortcut to feeling like a new person. But here’s the kicker: your body is already equipped with an elite detox squad.

Sweating Out Toxins?

The idea that you’re sweating out toxins is as flimsy as a gym towel. Sweat is mostly water, with a touch of salt and electrolytes. While it’s true that sweating can leave you feeling refreshed and can support heart health, it doesn’t significantly expel toxins. Your liver and kidneys are the real MVPs here. So, unless toxins have learned to exit through your pores, your sauna session isn’t a miracle flush. Still, a good sweat can support overall well-being by promoting relaxation and circulation.

Alkaline Cleanses: Miracle or Myth?

Alkaline diets claim to balance your body’s pH, but the truth is your body regulates its pH with the precision of a top-tier scientist. Messing with that balance can be dangerous. Yet, eating more alkaline foods like leafy greens can benefit your health—these foods are rich in nutrients and low in processed junk, even if they don’t magically shift your body’s pH.

Juice Cleanses: Detox or Deprivation?

Feeling lighter after a juice cleanse might have more to do with skipping processed food and alcohol than with flushing out toxins. Juice cleanses lack fiber, protein, and essential fats, which your body needs. However, taking a break from processed food and loading up on vitamins from fresh juices could indirectly help your body feel better and function optimally. Your body’s built-in detox system—your liver, kidneys, lungs, and digestive system—handles toxins well without a liquid-only diet, but reducing inflammatory foods can provide a reset of sorts.

So, what’s the real secret to a functioning detox system? Hydration, a balanced diet, exercise, and sleep. It may not sound glamorous, but it works. Next time someone tries to sell you on a miracle cleanse, remember: your liver and kidneys are already doing the heavy lifting, and supporting them doesn’t require expensive gimmicks.